Analysis of Decision Making and Incentives in Danish Green Web Applications
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Analysis of Decision Making and Incentives in Danish Green Web Applications. / Scheele, Christian Elling.
In: Journal of Transdisciplinary Environmental Studies, Vol. 12, No. 1, 2013, p. 17-29.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Analysis of Decision Making and Incentives in Danish Green Web Applications
AU - Scheele, Christian Elling
PY - 2013
Y1 - 2013
N2 - Traditional information campaigns aimed at incentivising the kind of behaviour change that will lead to more sustainable levels of energy consumption have been proven inefficient. Politicians and government bodies could consider using green web applications as an alternative. However, there is little research documenting how such applications actually motivate behaviour change. There is a need for a better understanding of how such applications work and whether they are effective. This paper addresses the first question by demonstrating how three Danish green web applications employ different types of incentives. Three key parameters are used to compare and analyse the different applications and the ways in which incentives are used. Three primary types of disciplinary approach are identified. The first approach uses incentives based on conventional economic gains. The second revolves around normative or behavioural gains. The third approach is based on a socio-psychological decision model in which values, attitudes and norms affect the choices we make. All three theoretical approaches aim at explaining decision-making in the context of energy consumption.
AB - Traditional information campaigns aimed at incentivising the kind of behaviour change that will lead to more sustainable levels of energy consumption have been proven inefficient. Politicians and government bodies could consider using green web applications as an alternative. However, there is little research documenting how such applications actually motivate behaviour change. There is a need for a better understanding of how such applications work and whether they are effective. This paper addresses the first question by demonstrating how three Danish green web applications employ different types of incentives. Three key parameters are used to compare and analyse the different applications and the ways in which incentives are used. Three primary types of disciplinary approach are identified. The first approach uses incentives based on conventional economic gains. The second revolves around normative or behavioural gains. The third approach is based on a socio-psychological decision model in which values, attitudes and norms affect the choices we make. All three theoretical approaches aim at explaining decision-making in the context of energy consumption.
KW - Faculty of Social Sciences
KW - Climate
KW - Green Web Applications
KW - decision making
KW - incentives
M3 - Journal article
VL - 12
SP - 17
EP - 29
JO - Journal of Transdisciplinary Environmental Studies
JF - Journal of Transdisciplinary Environmental Studies
SN - 1602-2297
IS - 1
ER -
ID: 101686213