Cross-media communication in context: A multi-method approach
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Cross-media communication in context : A multi-method approach. / Thorhauge, Anne Mette; Lomborg, Stine.
In: MedieKultur: Journal of media and communication research, Vol. 32, No. 60, 2016, p. 70-86.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Cross-media communication in context
T2 - A multi-method approach
AU - Thorhauge, Anne Mette
AU - Lomborg, Stine
PY - 2016
Y1 - 2016
N2 - In this article, we suggest and discuss a qualitative, multi-methods approach to data collected on smartphones as a way of uncovering a user-centred perspective on cross-media communication. As an individualised multimedia device, the smartphone represents a relevant starting point for studying individual users’ cross-media practices. Moreover, the technological affordances of the smartphone, including built-in sensors and GPS tracker as well as features for capturing photo, audio and video material, enable the collection of a wide range of data. These properties have mainly been approached from a quantitative point of view focusing on automatically logged use data as an alternative to, for instance, survey data. Complementing this evidence, we argue that a qualitative, multiple-method approach to data collected on smartphones provides crucial insight into the contexts and everyday practices of cross-media communication.
AB - In this article, we suggest and discuss a qualitative, multi-methods approach to data collected on smartphones as a way of uncovering a user-centred perspective on cross-media communication. As an individualised multimedia device, the smartphone represents a relevant starting point for studying individual users’ cross-media practices. Moreover, the technological affordances of the smartphone, including built-in sensors and GPS tracker as well as features for capturing photo, audio and video material, enable the collection of a wide range of data. These properties have mainly been approached from a quantitative point of view focusing on automatically logged use data as an alternative to, for instance, survey data. Complementing this evidence, we argue that a qualitative, multiple-method approach to data collected on smartphones provides crucial insight into the contexts and everyday practices of cross-media communication.
KW - Faculty of Humanities
KW - cross-media communication
KW - mixed-methods
KW - mobile communication
KW - everyday life
U2 - 10.7146/mediekultur.v32i60.22090
DO - 10.7146/mediekultur.v32i60.22090
M3 - Journal article
VL - 32
SP - 70
EP - 86
JO - MedieKultur
JF - MedieKultur
SN - 0900-9671
IS - 60
ER -
ID: 162113701