Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content
Research output: Contribution to journal › Journal article › Research › peer-review
Standard
Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content. / Farkas, Johan; Schwartz, Sander Andreas.
In: Nordicom Review, Vol. 39, No. 2, 2018, p. 19-33.Research output: Contribution to journal › Journal article › Research › peer-review
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - Please Like, Comment and Share our Campaign!
T2 - How Social Media Managers for Danish Political Parties Perceive User-Generated Content
AU - Farkas, Johan
AU - Schwartz, Sander Andreas
PY - 2018
Y1 - 2018
N2 - Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactionswith users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential.
AB - Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactionswith users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential.
KW - Faculty of Humanities
KW - Sociale medier
KW - Valg
KW - Danmark
KW - Politisk kommunikation
KW - Demokrati
KW - Politik
KW - Facebook
KW - Twitter
U2 - 10.2478/nor-2018-0008
DO - 10.2478/nor-2018-0008
M3 - Journal article
VL - 39
SP - 19
EP - 33
JO - N O R D I C O M Review
JF - N O R D I C O M Review
SN - 1403-1108
IS - 2
ER -
ID: 352122084