The impact of price reductions on individuals' choice of healthy meals away from home
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The impact of price reductions on individuals' choice of healthy meals away from home. / Nordström, Leif Jonas; Thunström, Linda .
Department of Economics, Lund University, 2013.Research output: Working paper › Research
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TY - UNPB
T1 - The impact of price reductions on individuals' choice of healthy meals away from home
AU - Nordström, Leif Jonas
AU - Thunström, Linda
PY - 2013
Y1 - 2013
N2 - Food high in energy but low in nutritional value is an important contributor to several serious illnesses, and one type of food that is particularly high in energy but low in nutrition is food consumed away from home. In this paper, we examine the demand and willingness to pay for healthy, Keyhole-labelled meals. A Keyhole-labelled meal is particularly low in calories, fat, sugar and salt, but particularly high in fibre. The results suggest that to get the majority of individuals to choose the healthy option regularly it would be necessary to alter the relative price between healthy and less healthy meals. Generally groups of individuals with a poor nutritional intake require a larger compensation (subsidy) before they choose the healthy alternative. About one third of respondents would choose the healthy option regularly if the prices for a healthy and less healthy meal were the same. In particular groups of individuals who already have a relatively good nutritional intake would select the healthy option. Groups with a generally poor nutritional intake (men and individuals with lower education and lower income) would gain health benefits from a subsidy of Keyhole-labelled meals.
AB - Food high in energy but low in nutritional value is an important contributor to several serious illnesses, and one type of food that is particularly high in energy but low in nutrition is food consumed away from home. In this paper, we examine the demand and willingness to pay for healthy, Keyhole-labelled meals. A Keyhole-labelled meal is particularly low in calories, fat, sugar and salt, but particularly high in fibre. The results suggest that to get the majority of individuals to choose the healthy option regularly it would be necessary to alter the relative price between healthy and less healthy meals. Generally groups of individuals with a poor nutritional intake require a larger compensation (subsidy) before they choose the healthy alternative. About one third of respondents would choose the healthy option regularly if the prices for a healthy and less healthy meal were the same. In particular groups of individuals who already have a relatively good nutritional intake would select the healthy option. Groups with a generally poor nutritional intake (men and individuals with lower education and lower income) would gain health benefits from a subsidy of Keyhole-labelled meals.
KW - Faculty of Science
KW - subsidy
KW - food demand
KW - food away from home
KW - healthy
KW - restaurant
KW - Faculty of Social Sciences
KW - subsidy
KW - food demand
KW - food away from home
KW - healthy
KW - restaurant
M3 - Working paper
T3 - Working Paper Department of Economics, Lund University
BT - The impact of price reductions on individuals' choice of healthy meals away from home
PB - Department of Economics, Lund University
ER -
ID: 51506656