A Note on the impact on sales from introducing healthy labeled meals on the lunch menu
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A Note on the impact on sales from introducing healthy labeled meals on the lunch menu. / Thunström, Linda; Nordström, Leif Jonas.
Lund : Department of Economics, Lund University, 2012.Research output: Working paper › Research
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TY - UNPB
T1 - A Note on the impact on sales from introducing healthy labeled meals on the lunch menu
AU - Thunström, Linda
AU - Nordström, Leif Jonas
PY - 2012
Y1 - 2012
N2 - Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
AB - Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
KW - Faculty of Social Sciences
KW - healthy labeled meals
KW - sales
KW - field experiment
M3 - Working paper
T3 - Working Paper Department of Economics, Lund University
BT - A Note on the impact on sales from introducing healthy labeled meals on the lunch menu
PB - Department of Economics, Lund University
CY - Lund
ER -
ID: 51624738