A Note on the impact on sales from introducing healthy labeled meals on the lunch menu
Research output: Working paper › Research
Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
Original language | English |
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Place of Publication | Lund |
Publisher | Department of Economics, Lund University |
Number of pages | 10 |
Publication status | Published - 2012 |
Series | Working Paper Department of Economics, Lund University |
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Number | 2012:30 |
- Faculty of Social Sciences - healthy labeled meals, sales, field experiment
Research areas
ID: 51624738