A Note on Cognitive Branding and the Value Profile
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A Note on Cognitive Branding and the Value Profile. / Thellefsen, Torkild Leo; Sørensen, Bent; Danesi, Marcel .
In: Social Semiotics, Vol. 23, No. 4, 2013, p. 561-570.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - A Note on Cognitive Branding and the Value Profile
AU - Thellefsen, Torkild Leo
AU - Sørensen, Bent
AU - Danesi, Marcel
PY - 2013
Y1 - 2013
N2 - The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves
AB - The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves
KW - Faculty of Humanities
KW - Semiotics
KW - brands
KW - branding
KW - value profile
KW - value profiling
KW - values
KW - Charles Sanders Peirce
KW - cognitive branding
KW - semiotic
KW - value profile,
KW - pragmatism
U2 - 10.1080/10350330.2013.799010
DO - 10.1080/10350330.2013.799010
M3 - Journal article
VL - 23
SP - 561
EP - 570
JO - Social Semiotics
JF - Social Semiotics
SN - 1035-0330
IS - 4
ER -
ID: 51451417