Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies.
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies. / Hall, Margeret; Mazarakis, Athanasios; Peters, Isabella; Chorley, Martin; Simon, Simon; Mai, Jens-Erik; Strohmaier, Markus.
Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. NY, USA : ACM New York, 2016. p. 3400-3407.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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TY - GEN
T1 - Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies.
AU - Hall, Margeret
AU - Mazarakis, Athanasios
AU - Peters, Isabella
AU - Chorley, Martin
AU - Simon, Simon
AU - Mai, Jens-Erik
AU - Strohmaier, Markus
PY - 2016/5/7
Y1 - 2016/5/7
N2 - Social media and the resulting tidal wave of available data have changed the ways and methods researchers analyze communities at scale. But the full potential for social scientists (and others) is not yet achieved. Despite the popularity of social media analysis in the past decade, few researchers invest in cross-platform analyses. This is a major oversight as 42% of Online Social Media users have multiple social media accounts. Missing are the models and tools necessary to undertake analysis at scale across multiple platforms. Especially promising in support of cross-platform analysis is the mixed method approach (e.g. qualitative and quantitative methods) in order to better understand how users and society interacts online. The workshop 'Following User Pathways' brings together a community of researchers and professionals to address methodological, analytical, conceptual, and technological challenges and opportunities of cross-platform, mixed method analysis in social media ecosystems.
AB - Social media and the resulting tidal wave of available data have changed the ways and methods researchers analyze communities at scale. But the full potential for social scientists (and others) is not yet achieved. Despite the popularity of social media analysis in the past decade, few researchers invest in cross-platform analyses. This is a major oversight as 42% of Online Social Media users have multiple social media accounts. Missing are the models and tools necessary to undertake analysis at scale across multiple platforms. Especially promising in support of cross-platform analysis is the mixed method approach (e.g. qualitative and quantitative methods) in order to better understand how users and society interacts online. The workshop 'Following User Pathways' brings together a community of researchers and professionals to address methodological, analytical, conceptual, and technological challenges and opportunities of cross-platform, mixed method analysis in social media ecosystems.
KW - Faculty of Humanities
KW - Social Media
KW - Mixed Method Analysis
KW - Research Ethics;
KW - Cross Platform
KW - Data Curation
U2 - 10.1145/2851581.2856500
DO - 10.1145/2851581.2856500
M3 - Article in proceedings
SN - 978-1-4503-4082-3
SP - 3400
EP - 3407
BT - Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
PB - ACM New York
CY - NY, USA
Y2 - 7 May 2016 through 12 May 2016
ER -
ID: 162232423