Retro Racism: Colonial Ignorance and Racialized Affective Consumption in Danish Public Culture
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Retro Racism : Colonial Ignorance and Racialized Affective Consumption in Danish Public Culture. / Danbolt, Mathias.
In: Nordic Journal of Migration Research, Vol. 7, No. 2, 2017, p. 105-113.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Retro Racism
T2 - Colonial Ignorance and Racialized Affective Consumption in Danish Public Culture
AU - Danbolt, Mathias
PY - 2017
Y1 - 2017
N2 - Racial representations on commodities in Danish supermarkets have been the subject of heated public debates about race and racism in recent years. Through an analysis of a 2014 media debate about a so-called ‘racist liquorice’, the article suggests that the fight for the right to consume racialized products sheds light on how ‘epistemologies of ignorance’ of race and colonialism operate in Denmark. Focusing on how questions of history, memory, and nationhood feature in the media texts, the article introduces the concepts of retro racism and racialized affective consumption to capture the affective and historical dynamics at play in debates on racism in Denmark. While the former term points to how racism becomes positioned as something always already retrograde in a Danish context, the latter relates to how a rhetoric of pleasure and enjoyment gets mobilized in the sustaining of a whitewashed image of Danish national community.
AB - Racial representations on commodities in Danish supermarkets have been the subject of heated public debates about race and racism in recent years. Through an analysis of a 2014 media debate about a so-called ‘racist liquorice’, the article suggests that the fight for the right to consume racialized products sheds light on how ‘epistemologies of ignorance’ of race and colonialism operate in Denmark. Focusing on how questions of history, memory, and nationhood feature in the media texts, the article introduces the concepts of retro racism and racialized affective consumption to capture the affective and historical dynamics at play in debates on racism in Denmark. While the former term points to how racism becomes positioned as something always already retrograde in a Danish context, the latter relates to how a rhetoric of pleasure and enjoyment gets mobilized in the sustaining of a whitewashed image of Danish national community.
KW - Faculty of Humanities
KW - kolonialvarer
KW - colonial commodities
KW - colonial aesthetics
KW - skipper mix
KW - cirkel kaffe
KW - racisme
KW - racialized affective consumption
KW - racegjort
KW - racialisering
KW - media politics
KW - commodity aesthetics
KW - reklameæstetik
KW - reklamer
KW - design
KW - retro racisme
KW - retro racism
KW - desire
KW - mediedebat
KW - haribo
KW - retro racism
KW - racism
KW - colonial commodities
KW - kolonialvarer
KW - colonialism
KW - postcolonialism
KW - racialization
KW - racialized things
KW - haribo
KW - skipper mix
KW - racialized affective consumption
KW - consumption
KW - commercials
KW - design
KW - commodity design
KW - commodity racism
KW - desire
KW - nationalism
KW - national thing
KW - political correctness
KW - entitlement racism
U2 - 10.1515/njmr-2017-0013
DO - 10.1515/njmr-2017-0013
M3 - Journal article
VL - 7
SP - 105
EP - 113
JO - Nordic Journal of Migration Research
JF - Nordic Journal of Migration Research
SN - 1799-649X
IS - 2
ER -
ID: 171588716