The Digital Architectures of Social Media
Research output: Contribution to journal › Journal article › Research › peer-review
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The Digital Architectures of Social Media. / Bossetta, Michael.
In: Journalism and Mass Communication Quarterly, Vol. 95, No. 2, 01.06.2018, p. 471-496.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - The Digital Architectures of Social Media
AU - Bossetta, Michael
PY - 2018/6/1
Y1 - 2018/6/1
N2 - The present study argues that political communication on social media is mediated by a platform’s digital architecture – the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. elections as a case, interviews with three Republican digital strategists are complimented with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.
AB - The present study argues that political communication on social media is mediated by a platform’s digital architecture – the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. elections as a case, interviews with three Republican digital strategists are complimented with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.
KW - Faculty of Social Sciences
KW - political communication
KW - affordances
KW - primaries
KW - digital marketing
U2 - 10.1177/1077699018763307
DO - 10.1177/1077699018763307
M3 - Journal article
VL - 95
SP - 471
EP - 496
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
SN - 1077-6990
IS - 2
ER -
ID: 194392176