Public communication campaigns as mundane category
Research output: Contribution to journal › Journal article › Research › peer-review
Standard
Public communication campaigns as mundane category. / Almlund, Pernille; Andersen, Nina Blom; Halkier, Bente; Schrøder, Kim Christian.
In: MedieKultur: Journal of media and communication research, Vol. 68, 2020, p. 66-87.Research output: Contribution to journal › Journal article › Research › peer-review
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - Public communication campaigns as mundane category
AU - Almlund, Pernille
AU - Andersen, Nina Blom
AU - Halkier, Bente
AU - Schrøder, Kim Christian
PY - 2020
Y1 - 2020
N2 - Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
AB - Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
KW - Faculty of Social Sciences
KW - Public communication campaigns,
KW - public connection,
KW - engagement
KW - governance
U2 - 10.7146/mediekultur.v36i68.118071
DO - 10.7146/mediekultur.v36i68.118071
M3 - Journal article
VL - 68
SP - 66
EP - 87
JO - MedieKultur
JF - MedieKultur
SN - 0900-9671
ER -
ID: 251314553