Election Campaigns on the Internet: How are Voters Affected?
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Election Campaigns on the Internet: How are Voters Affected? / Hoff, Jens Villiam.
In: International Journal of E-Politics, IJEP, Vol. 1, No. 1, 2010, p. 22-40.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Election Campaigns on the Internet: How are Voters Affected?
AU - Hoff, Jens Villiam
PY - 2010
Y1 - 2010
N2 - This article investigates whether political use of the Internet affects users politically. Using a combination of log- and survey data from a study of Internet use during the Danish 2007 parliamentary election, a number of hypotheses are tested. The investigation finds that 30% of the survey respondents say they are influenced politically by their Internet use. However, they are only modestly influenced when it comes to "core values" such as party choice or important political issues, while respondents are affected more in terms of general political opinions and opinions on different candidates. Political interest is found to act as an important determinant for political activity on the Internet, and certain types of uses are found to have more profound political effects than others. Somewhat paradoxically - but in line with Zaller (1992) - those indicating they are "little" or "somewhat" interested in politics are found to be the most politically affected.
AB - This article investigates whether political use of the Internet affects users politically. Using a combination of log- and survey data from a study of Internet use during the Danish 2007 parliamentary election, a number of hypotheses are tested. The investigation finds that 30% of the survey respondents say they are influenced politically by their Internet use. However, they are only modestly influenced when it comes to "core values" such as party choice or important political issues, while respondents are affected more in terms of general political opinions and opinions on different candidates. Political interest is found to act as an important determinant for political activity on the Internet, and certain types of uses are found to have more profound political effects than others. Somewhat paradoxically - but in line with Zaller (1992) - those indicating they are "little" or "somewhat" interested in politics are found to be the most politically affected.
KW - Faculty of Social Sciences
KW - political Internet use
KW - political media
KW - political interest
KW - Web 2.0
KW - parliamentary election
U2 - 10.4018/jep.2010102202
DO - 10.4018/jep.2010102202
M3 - Journal article
VL - 1
SP - 22
EP - 40
JO - International Journal of E-Politics
JF - International Journal of E-Politics
SN - 1947-9131
IS - 1
ER -
ID: 19869767