Bridging language barriers, bonding against immigrants: A visual case study of transnational network publics created by far-right activists in Europe
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Bridging language barriers, bonding against immigrants : A visual case study of transnational network publics created by far-right activists in Europe. / Doerr, Nicole.
In: Discourse & Society, Vol. 28, No. 1, 01.01.2017, p. 3-23.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Bridging language barriers, bonding against immigrants
T2 - A visual case study of transnational network publics created by far-right activists in Europe
AU - Doerr, Nicole
PY - 2017/1/1
Y1 - 2017/1/1
N2 - With the growing importance of digital and social media, visual images represent an increasingly attractive medium for far-right political entrepreneurs to mobilize supporters and mainstream voters in the context of increasing polarization and widespread fears of immigrants and refugees. This article investigates how far-right activists use cartoon images poking fun at immigrants to construct a shared ethno-nationalist bond of solidarity across multilingual and transnational networks and publics. Focusing on right-wing activists as political entrepreneurs, I will explore the visual and discursive translation of nationalist symbols and cartoons within different national political contexts and across linguistic and cultural boundaries. Combining the discourse historical approach (DHA) with multimodal analysis, I will trace the cross-cultural translation and sharing of an anti-immigrant poster created by the Swiss People’s Party (SVP), a right-wing political partyin Switzerland, in its controversial ‘black sheep’ campaign. Second, I will show how far-right sympathizers in Italy and Germany, inspired by the SVP, created their own ‘black sheep’ cartoons in which they imagine a racist bond of transnational solidarity through the use of images depicting immigrants as Europe’s other. This article contributes to the study of transnational network publics by showing the relevance of non-verbal and visual translation strategies used by radical right-wing political entrepreneurs to forge stronger alliances cross-nationally and cross-linguistically.
AB - With the growing importance of digital and social media, visual images represent an increasingly attractive medium for far-right political entrepreneurs to mobilize supporters and mainstream voters in the context of increasing polarization and widespread fears of immigrants and refugees. This article investigates how far-right activists use cartoon images poking fun at immigrants to construct a shared ethno-nationalist bond of solidarity across multilingual and transnational networks and publics. Focusing on right-wing activists as political entrepreneurs, I will explore the visual and discursive translation of nationalist symbols and cartoons within different national political contexts and across linguistic and cultural boundaries. Combining the discourse historical approach (DHA) with multimodal analysis, I will trace the cross-cultural translation and sharing of an anti-immigrant poster created by the Swiss People’s Party (SVP), a right-wing political partyin Switzerland, in its controversial ‘black sheep’ campaign. Second, I will show how far-right sympathizers in Italy and Germany, inspired by the SVP, created their own ‘black sheep’ cartoons in which they imagine a racist bond of transnational solidarity through the use of images depicting immigrants as Europe’s other. This article contributes to the study of transnational network publics by showing the relevance of non-verbal and visual translation strategies used by radical right-wing political entrepreneurs to forge stronger alliances cross-nationally and cross-linguistically.
KW - Faculty of Social Sciences
KW - Anti-imigrant images
KW - far-right political activists
KW - linguistic boundaries
KW - translation
KW - Anti-immigrant images
KW - far-right political activists
KW - linguistic boundaries
KW - translation
U2 - 10.1177/0957926516676689
DO - 10.1177/0957926516676689
M3 - Journal article
VL - 28
SP - 3
EP - 23
JO - Discourse & Society
JF - Discourse & Society
SN - 0957-9265
IS - 1
ER -
ID: 179129514