As the second quantum revolution comes to pass with its potential to revolutionize our lives, it becomes increasingly relevant to educate the public about quantum mechanics. Quantum literacy is also a formidable challenge and opportunity for a massive cultural uplift, since it fosters the possibility for citizens to engender their creativity and practice a new way of thinking. However, quantum theory is highly counterintuitive, manifesting in a reality we have no direct experience of, and represented by mathematically difficult formalisms. Here, we propose that games can provide a playground for engaging forms of experimental and symbolic literacy accessible to anyone. We discuss the theoretical foundations underlying this idea in the framework of a global educational strategy, illustrate existing examples of its implementation along different dimensions related to educational, citizen-science, and age-related contexts, and envision future challenges.