Consumer networks and firm reputation: A first experimental investigation
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Consumer networks and firm reputation : A first experimental investigation. / Tyran, Jean-Robert; Huck, Steffen; Lünser, Gabriele K.
In: Economics Letters, Vol. 108, No. 2, 2010, p. 242-244.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Consumer networks and firm reputation
T2 - A first experimental investigation
AU - Tyran, Jean-Robert
AU - Huck, Steffen
AU - Lünser, Gabriele K.
N1 - JEL classification: C72, C92, D40, L14
PY - 2010
Y1 - 2010
N2 - We examine the role of consumer networks in markets that suffer from moral hazard. Consumers exchange information with neighbors about past experiences with different sellers. Networks foster incentives for reputation building and enhance trust and efficiency in markets.
AB - We examine the role of consumer networks in markets that suffer from moral hazard. Consumers exchange information with neighbors about past experiences with different sellers. Networks foster incentives for reputation building and enhance trust and efficiency in markets.
KW - Faculty of Social Sciences
KW - trust
KW - consumer networks
KW - moral hazard
KW - information conditions
KW - reputation
U2 - 10.1016/j.econlet.2010.04.017
DO - 10.1016/j.econlet.2010.04.017
M3 - Journal article
VL - 108
SP - 242
EP - 244
JO - Economics Letters
JF - Economics Letters
SN - 0165-1765
IS - 2
ER -
ID: 20785899